Disney CEO Bob Iger Says “I ain’t afraid o’ no Dawn of Justice”

The Schadenfreude Effect

Bob-Iger-Marvel-DC-MoviesThere’s a new tradition set up by the action movie changing company that is Marvel Cinematic Universe.  They annouce a movie, and people start wondering if they’ve lost their minds.  People are still taking jabs at Marvel for the fact that their a-list character movie rights belong to other companies.  Yes, I said “still” because despite the fact that two Avengers and the last Iron man movie hit the billion dollar mark, despite the fact that they just made a movie with a talking tree and racoon a “record setting success” – despite the fact that losing Edgar Wright hasn’t derailed their movie about a guy who shrinks, people are still acting like Marvel is set to fall on their collective faces.  Seriously, this is a thing.

Fast 7 makes a billion dollars and the second sentence out of every talking head is, “Oh no! What’s Marvel going to do?”  Jurassic World makes money by the U-boat load and those same talking heads are ready to start a GoFundMe campaign because they are sure Marvel, and by extention Disney, is about to declare bankruptcy and head to the welfare office.

You’d think I was kidding, but I’m not.

It could be some weird form of Schadenfreude in that no studio can continue to have the kind of success that Marvel keeps having forever, so everyone is Comic-Book-Movie-Listwaiting to see when precisely they will fall on their faces.  So people are perched like vulture waiting for the wounded animal to get with the dying so they can pick the flesh off the bones.  The argument about Avengers: Age of Ultron is that it made $200 million less than Avengers and that has to mean the meteor is about to make planet Marvel extinct.  Some are still claiming there’s going to be this mythical backlash about the Edgar Wright thing, even though while he makes great movies none of them make any money.

And, of course, there’s the ever looming threat of the upcoming Batman v Superman movie that bloated with more characters than a Dean Martin roast.  (Look it up kids.)

A CEO Comes to Dinner

Marvel-Cinematic-UnivserseOne person who isn’t phased by the competition (if you can call Dominic Toreto and the Muthafucking T-Rex “Competition”) is Disney CEO Bob Iger who spoke to journalist at the recent Allen & Co. media conference in Sun Valley, Idaho.  He said,

“We’re Marvel, we’ve done a great job of building the Marvel brand, which we think when it’s on a movie really makes a difference. We’re seeing signs of that.”

“We like the Marvel slate that we have coming up, we think they’re unique in many ways and have no concerns [about competition] whatsoever.”

Can I get an amen?

Getting Real

For everyone that thinks two movies making more money than Avengers:  Age of Ultron, I’d respectfully say STFU.  First of all the movie made well over a billion dollars and is still making money.  Second, Captain America: The First Avenger, Incredible Hulk and Thor did not exactly make billions of bucks themselves.   They did decent but hardly Iron Man, Guardians of the Galaxy or Avengers money.  Somehow Disney and Marvel Studios manage to eek along just fine despite that.  Third, Inside Out just beat Jurassic World as being the #1 movie at the box office, with a respectable 600k lead last weekend.  According to the detractor’s logic this should mean Jurassic World should be running scared despite being in teh billion dollr club.  Marvel has a plan, has stuck to the plan and I believe that by now they’ve earn a little good will too many refuse to give them.

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